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Milwaukee native named 'In Business' 2021 Executive of the Year

Event Photographers Madison WI
Posted at 1:17 PM, Dec 31, 2020
and last updated 2020-12-31 14:17:13-05

Milwaukee native Damon Baker has been named the In Business 2021 Executive of the Year.

Baker is the CEO of Lean Focus, a consulting, training and talent solutions firm based in Madison that exceeded its growth projections for 2020.

“Like many companies, the pandemic has had a significant impact on our ability to execute our plans,” said Baker. “But that didn’t stop us from helping our clients transform their businesses—in fact, it inspired us to reimagine the way we deliver our services to the markets we serve. Our team worked diligently to develop virtual offerings such as remote consulting and learning, as well as expand into new service areas that reduced our reliance on the traditional in-person consulting model. This pivot enabled us to return to a double-digit level of growth, without sacrificing value in the eyes of our clients.”

To learn more about the services and solutions Lean Focus offers, visit

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