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Milwaukee culture can be celebrated globally with Google app

Posted at 1:40 PM, Jul 30, 2020
and last updated 2020-07-30 14:40:06-04

So much of what you love about Milwaukee will now be available for the whole world to enjoy virtually.

Google announced a partnership with 16 Milwaukee institutions to bring our city’s culture and unique people stories online on its Google Arts & Culture platform and app. Milwaukee is the second city in the United States to be featured.

You’ll be able to enjoy public art with Sculpture Milwaukee, view performances from the Milwaukee Youth Symphony Orchestra, fine art tours from Marquette’s Haggerty Museum of Art, murals from Imagine MKE, and production shots from the Milwaukee Repertory Theater in a single digital location.

You’ll also be able to explore Milwaukee’s architectural history, search for the city’s first hip-hop song and even find the city’s most “Instagrammable” locations.

“We are excited to bring Milwaukee’s culture and thriving art scene on Google Arts & Culture for anyone, anywhere to enjoy online,” said Google Arts & Culture US Lead Simon Delacroix in a press release. “From its murals and manufacturing to its breweries and fine art museums, Milwaukee's vibrant cultural scene deserves to be shared with a global audience.”

“For too long, Milwaukee’s world-class arts and culture have been among our best-kept secrets. I’m thrilled that the Google Arts & Culture platform brings Milwaukee’s talented creative sector to the entire world,” said Mayor Tom Barrett, in the release.

“Milwaukee's hardworking, unique people make the city a vibrant place,” said Representative Gwen Moore. “I am proud that Google Arts & Culture is recognizing the work of our artists and cultural institutions and making it accessible across Wisconsin and across the world.”

Google Arts & Culture partnered with 16 local organizations to bring over 2,000 artworks and artifacts from Milwaukee institutions online, curated into over 80 stories to allow anyone to dive into Milwaukee’s culture and history. The project also includes 50 artworks captured in ultra-high resolution with Google’s Art Camera, two 360-degree Street View tours of the Milwaukee Public Museum, and Grohmann Museum at the Milwaukee School of Engineering.

“We're delighted to partner with Google Arts and Culture to connect the art in our collection with new and broader audiences, in Milwaukee and beyond," said Margaret Andera, Interim Chief Curator, Milwaukee Art Museum. "Google's platform enables us to share rich, in-depth stories about the Museum's art, architecture, and history.”

The participating Milwaukee partners include the Milwaukee Art Museum, Radio Milwaukee, Visit Milwaukee, the Grohmann Museum at MSOE, the Harley-Davidson Museum, Imagine MKE, Sculpture Milwaukee, the Haggerty Museum at Marquette University, Milwaukee County Parks, Milwaukee Repertory Theater, Milwaukee Public Museum, Charles Allis Art Museum, Milwaukee Youth Symphony Orchestra, First Stage, the Chudnow Museum of Yesteryear, and the Milwaukee Institute of Art and Design.

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