Business offers ice cream for non-English orders

Posted at 1:25 PM, May 19, 2016

UPDATE 5/19 4:51 p.m. -- Leon's owner tells TODAY'S TMJ4 he is dropping his English only policy.


MILWAUKEE -- A local business is capitalizing on the recent social media uproar over Leon's Frozen Custard's "English only" policy.

"Bounce Milwaukee," a locally-owned business with laser tag, a rock climbing wall, and inflatable sports arena, announced Thursday that they would give a free scoop of Purple Door ice cream to anyone who ordered in a language other than English.

The extremely specific freebie comes in the wake of a social media firestorm surrounding Leon's Frozen Custard's "English only" policy, which has been the focus of recent criticism despite Leon's owner saying they've had the policy for years.

"We love Milwaukee's linguistic and cultural diversity," Bounce Milwaukee said in a Facebook post. "Our staff is happy to help you in English, Spanish, French, German, Tagalog, Croatian, Russian, Menominee, Korean, ASL, and in any other way that they can."

Bounce Milwaukee is located at 2801 S. 5th Ct. in Milwaukee. It's open until 9:00 p.m. Thursday.

“It’s strictly business,” Leon's owner Ron Schneider told TODAY'S TMJ4. “The problem is there are many times here that I don’t have anyone working who speaks another language other than English.”

The League of United Latin American Citizens (LULAC) announced Wednesday night it's calling for a federal investigation into Leon's language policy.