MILWAUKEE - Lakefront Brewery will be celebrating Black Friday again this year with the introduction of a "Black Friday Vintage Reserve." This beer, along with previous Black Friday brews, will only be available Nov. 24 at Lakefront Brewery.
The brewery will open its doors at 8 a.m., but based on previous years, people will start lining up as early as 3:30 a.m.
"People really wait and plan all year long so that when family and friends come in town, they can get together at a place more invigorating than a shopping center," said Chris Johnson, director of business development.
Customers can purchase up to three 22-oz bottles of the "2017 Black Friday" for $15 each, and one bottle of the "Black Friday Vintage Reserve" for $25. A combo four-pack will be on sale for $70 while supplies last.
"The Black Friday Vintage Reserve" was brewed at the beginning of the year, then aged in bourbon barrels for 10 months to pick up vanilla and oak notes and produce a chocolatey, roasted malt flavor.