The National Retail Federation predicts Americans will spend $75.8 billion this back-to-school season.
It's already starting.
"We always come here just looking for the sales, what's going on for school supplies," said Christina Kollar. Kollar said she goes to Office Max once a week for their deals.
She and Sandy Atkilski, a teacher, said they prefer sales in stores to online sales. But Amazon said they fulfill millions of orders in Kenosha for back-to-school. Shoppers said they tend to compare store deals.
"I checked here and some of the other big box stores as well, and they had some specials here that were only a penny and then the teachers discount," said Atkilski.
Amazon said they do the same to determine their prices.
"We're trying to do that hard work for you. All that research and stuff that you need to do, you should always be able to come to Amazon and find the lowest price. We're scouring prices online and offline," said Julie Law, an Amazon spokesperson.
Amazon doesn't price match, but other stores may.
"A lot of the stores will price match, so you have to really watch where you're at and check the ads," said Atkilski.
Kollar said you can't really go wrong.
"There's a lot of selections, they're all pretty comparable. It's just what's convenient to you," she said.