'It's a difficult day': Jeter talks after firing

Posted at 1:10 PM, Mar 17, 2016
and last updated 2016-03-17 18:47:09-04

MILWAUKEE -- Longtime University of Wisconsin-Milwaukee men's basketball head coach Rob Jeter has been fired.

He spoke exclusively with TODAY'S TMJ4 as he was cleaning out his office Thursday morning.

"It is a difficult day, we spent 11 years here, my family and I, we made a lot of great friendships," he said.

Jeter had one year left on his contract.

"We're very proud of what we've accomplished, I'm very proud of how these men have represented themselves in the community, how academically they have taken a very, what could have been our darkest hour and really made it a bright light," Jeter said.

The team won 20 games this season but did not choose to play in a postseason tournament.

"Rob has always put the interests of our student-athletes first and has represented our program and the university with class over the last 11 years. I thank him and his staff for their contributions," athletic director Amanda Braun said in a statement. "After a thorough review, I have decided that a change in leadership of our men's basketball program is needed to help us achieve our goal of consistently being a top program in the Horizon League."

The Panthers have made the NCAA tournament twice with Jeter -- once in 2006, the other in 2014.