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Harley-Davidson jumps into electric bicycle market

Harley-Davidson meets 3Q profit forecasts
Posted at 5:16 PM, Oct 28, 2020
and last updated 2020-10-28 18:16:43-04

MILWAUKEE (AP) — Iconic motorcycle maker Harley-Davidson is jumping into the hot market for electric bicycles.

The Milwaukee-based company has unveiled a new brand known as Serial 1 Cycle Co., taking the nickname of Harley-Davidson’s first motorcycle.

Serial 1 brand director Aaron Frank says the e-bicycle market is going gangbusters right now, largely due to COVID-19. Frank says people are looking for a safe way to exercise and get out of the house or are looking for a way to safely commute.

The electric bikes have a small motor and a battery that generates power assistance beyond just pedaling.

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