Gerber has officially launched its ninth annual photo search contest to find their 2019 Spokesbaby.
Parents or legal guardians of children from birth to four years old can post a recent photo of their child on Instagram with the hashtag #GerberPhotoSearch2018 to enter in the contest and have their baby be the company's new ambassador.
Entries are accepted from Oct. 1 through Oct. 20. Gerber will feature the winning child on its social media channels as well as award the family the ultimate grand prize of $50,000.
"Every year, for our annual Photo Search, we choose the baby who exemplifies Gerber's long-standing heritage of recognizing that every baby is a Gerber baby," said Gerber President and CEO Bill Partyka.
The photo contest was launched in 2010 as a commitment to do "Anything for Baby" as well as to recognize the countless photos the company receives from parents of their little ones.