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Fiserv Forum offers sensory rooms and bags for all fans

Posted at 7:02 AM, Nov 22, 2019
and last updated 2019-11-22 11:51:57-05

MILWAUKEE — Fiserv Forum now provides two sensory rooms and sensory bags to ensure inclusive experiences for all fans.

In an effort to offer a comfortable experience for fans, Fiserv Forum has dedicated two rooms within the arena to guests with sensory processing needs. Each room has soothing paint tones, interactive wall hangings, and comfortable furniture.

Attending large crowd events, such as a Milwaukee Bucks game, can be challenging to those with sensory sensitivities or challenges, which is why the organization is offering this to fans and families.

“It’s heartwarming that families can comfortably attend an event at Fiserv Forum with their loved ones who have a sensory challenge,” said Dr. Julian Maha, KultureCity co-founder. “Our communities are what shapes our lives and to know that Fiserv Forum is willing to go the extra mile to ensure that everyone, no matter their ability, is included in their community is amazing.”


Fiserv Forum is the first NBA arena to offer two sensory rooms, one in the upper bowl (by section 212), and one in the lower bowl (by secion 112). In addition, the arena is now offering complimentary sensory bags containing noise-canceling headphones and other helpful tools. These bags can be picked up at the guest concierge desks near sections 109 and 212, and at the BMO Club coat check for BMO Club guests.

The arena is the first sports and entertainment venue in the state to be certified as sensory inclusive by KultureCity, a non-profit known nationwide for causing change in the community for those with sensory needs.

According to a press release, more than 800 of Fiserv Forum's employees have received training on how to recognize and assist fans with sensory needs.


“We appreciate the support from KultureCity for helping to design the sensory rooms and training our staff in sensory awareness and understanding. We’re proud to offer these important resources to our guests with sensory processing needs so they can fully enjoy the exciting events Fiserv Forum has to offer,” said Jill Barry, director of guest experience.