MILWAUKEE -- It's an exciting day at Summerfest. Day seven of the Big Gig kicks off with Children's Fest Day with TODAY'S TMJ4 Wednesday morning.
Everyone arriving between Noon and 3:00 p.m. gets in for free.
Children's Fest Day, which is also sponsored by Sentry Foods and Dean's Milk & Ice Cream, features discounts on select food and beverage items.
Games and activities during Children's Fest Day include the Map of Fun promotion. Kids who complete the map win a Summerfest keychain, and the chance at a family ticket package.
"It's really our way of connecting with families, getting out there, and demonstrating all the great things to do for families here at Summerfest, said Sarah Smith Pancheri, Vice President of Sales & Marketing.
On Sunday, fans arriving at Henry Maier Festival Park will receive 30,000, free, general admission tickets for Summerfest 2018.
At 3:30 p.m. Sunday, at the Miller Lite Oasis stage, fans who are present and holding their complimentary 2018 ticket will have the chance to win prizes, 50 of which will be Fan for Life passes.
Organizers said the Fan for Life passes guarantee the owners free, daily admission - for life - to all future editions of Summerfest.
"It felt like the right thing to do to cap off our 50th edition with 50 fan for life prizes," Smith Pancheri said.