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Customer loyalty down: shoppers say self-checkouts make them feel less valued

Posted at 6:31 AM, Jan 24, 2024
and last updated 2024-01-24 10:29:31-05

In Today's Talker — customer loyalty to store brands is on a downward trend.

That's according to a new study from Drexel University. Part of the reason is people don't like ringing up their own items.

Researchers say a so-called "regular checkout" staffed with an employee makes customers more likely to return to a store. They say interactions make customers "feeel like they were treated more valuably."

But that's not the only problem that self-checkouts cause for retailers. We've previously reported that stores are suffering from theft due to customer scanning errors or deliberate shoplifting.

You can watch the full Today's Talker above.


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