The HGA design firm came up with two new buildings, that also include a curved roof.
"I don't know if it's a play on the arena which people are asking, but it's a form that's very inviting, somewhat more of a modern flair," said Carolyn Esswein, the director of Community Design Solutions at UWM's School of Architecture.
The flair she's talking about is also appearing now on the Summerfest grounds, where a new entry gate is under construction on the north end.
"Summerfest just makes sense," said Greenstreet. "There are links between the architects on the arena and the work at Summerfest."