NewsLocal NewsCounty ReportingMilwaukee County

B97.3 announces date of switch to all-Christmas music format

The iHeartRadio station announced on "Feel Good Mornings with Joe" that holiday tunes take over Friday, Nov. 6.
Christmas Trees
Add TMJ4 as a Google Preferred Source

MILWAUKEE β€” B97.3, an iHeartRadio station, will make the switch to its all-Christmas music format on Friday, Nov. 6, at 8:30 a.m.

The announcement was made Monday morning on "Feel Good Mornings with Joe." During his show he said "8:30 AM, this Friday morning we officially become Milwaukee's Home for the Holidays "

B97.3 is just down the hall from 95-7 BIG-FM where I host the afternoon show.

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.


Let's talk:
Hey there! At TMJ4 News, we're all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.


It’s about time to watch on your time. Stream local news and weather 24/7 by searching for β€œTMJ4” on your device.

Available for download on Roku, Apple TV, Amazon Fire TV, and more.


Report a typo or error // Submit a news tip