Clinton's first Wisconsin ad buys underway

Posted at 12:37 PM, Oct 31, 2016
and last updated 2016-10-31 13:46:35-04

The Hillary Clinton campaign is airing a fresh round of advertisements in Wisconsin. They began over the weekend.

The six-figure ad buy, announced last week, includes air time in the Milwaukee, Madison and Green Bay media markets.

In a statement, Clinton’s Wisconsin State Director Jake Hajdu said the ads will boost support for Clinton, as well as other Democrats down the ballot, like U.S. Senate Candidate Russ Feingold.

“Hillary Clinton and our coordinated campaign have been running hard in Wisconsin for months talking with voters about her plans to build an economy that works for everyone, not just those at the top," Hajdu said. "Democrats have competitive races to win across the state."

Phil Rocco, an assistant professor of political science at Marquette University, said he thinks the new round of ads is meant to shore up Clinton’s Democratic base.

“I think an ad buy, at this point in the season, is not really intended to win new converts,” Rocco said.

Donald Trump continues to air ads in Wisconsin as well.

"The (Clinton) ads show what we've been saying all along: Wisconsin is in play," said Matt Schuck, Wisconsin Communications Director for Donald J. Trump for President.

Schuck said the excitement surrounding Trump's campaign in Wisconsin continues to increase. 

Both the Trump and Clinton campaigns are also expected to visit the Badger State in the coming days.

Democratic Vice Presidential nominee Tim Kaine will hold rallies in Madison and Appleton Tuesday. A spokesperson said no update was available on whether Clinton would visit Wisconsin before Election Day.

On Tuesday evening, the GOP ticket of Trump and Mike Pence will appear together for a rally in Eau Claire.

“I think this is something where the campaigns are really trying to drive turnout as much as possible,” Rocco said.

An Emerson Poll released late last week showed Clinton up six points on Trump among likely voters in a field that also includes Libertarian Candidate Gary Johnson and Green Party Candidate Jill Stein.

The final Marquette Law School political poll before next Tuesday’s election will come out Wednesday.