MILWAUKEE — Not a day goes by that Gloria Shaw doesn't think about her son.
"I never would've imagined life without my Xavier," said Shaw.
It'll be two months on Friday, October 28th, since 23-year-old Xavier Casanova Davis was killed. He was crossing the street at an intersection near 6th and Juneau when he was hit by a driver who ran a red light. And left Xavier behind.
"I honestly don't sleep much," said Shaw. "I'm wondering how this person is coping every day knowing that you ran over somebody and now you're just in hiding."
Since his death, Gloria has been searching tirelessly for her son's killer and calling on Milwaukee leaders to do something about the reckless driving that's been plaguing the city.
That's why she was happy to learn that Bobby Portis, one of her son's favorite players for the Milwaukee Bucks, teamed up with the Wisconsin Department of Transportation, to launch a new reckless driving campaign called, "Control Your Drive."
The new program has a website, which can be found here.
Officials said "Control Your Drive" is WisDOT’s new advertising campaign focused on "putting an end to reckless driving across the state." A video featuring Bobby Portis will air during Bucks games at Fiserv Forum throughout the current season, according to a news release.
"This is perfect, oh my gosh. On my gosh," said Shaw.
In a press conference Thursday, Portis said he wanted to use his platform to help prevent tragedies in the city he loves.
"I've lost a couple of family members with driving recklessly and things like that so obviously this kind of hits home for me. What bigger way to give back than to help save somebody's life."
"That gives me hope that somebody somewhere is going to listen and hopefully slow down and stop taking our loved ones from us," said Shaw. "Thank you, Bobby Portis. Thank you!"
The ad will air during the Bucks games at Fiserv Forum starting Friday, October 28th, during the team's home game against the knicks.
Watch the press conference live starting around 3:30 p.m. Oct. 27, 2022:
