Wisconsin's upcoming gun deer season will have a decidedly pinkish hue.
For the first time, hunters will be allowed to wear blaze pink in the woods.
Under previous rules, at least half of each article of clothing that gun deer hunters wore above the waist was required to be blaze orange.
The bill's backers presented it as a way to attract more women to hunting in the state and boost merchandise sales, although some opponents labeled that sentiment sexist.
Some outdoor companies have been marketing items like pink camouflage, pink guns and pink knives.
Also new this year, hunters will not be required to wear back tags to show that they have a license.