The excitement is building as Wisconsin Badgers' fans gear up for the Big Ten title game in Indianapolis Saturday versus Ohio State.
Gov. Scott Walker declared Friday "Wear Red Day" to support the Badgers football team.
At National Bakery in Greendale, employees are wearing red and the pastry shop is filled with baked goods supporting the football team.
"When the kids come after school, that's the first thing they come to. The Badgers cookies are very popular right now," said employee Maddie Frank.
Down the road at the Corner Club Bar in Greenfield, employees are excited for the game.
"Every TV will have the game on. It will be crazy. A lot of people cheering on the team and clapping. It will be loud, a little obnoxious probably," said Sarah Stieber with the Corner Club Bar.
If the Badgers win, they will likely earn a spot in the college football playoff.