MILWAUKEE — It's official: B93.3 switched its music lineup to all Christmas!
As of 3:00 p.m. Monday, the radio station kicked off their holiday season with Bing Crosby’s "It’s Beginning to Look a lot like Christmas."
"Turn that up, man!" said a staff member at B93.3. "What is this? Christmas music now until, I don't know, probably New Year's Eve? That's when it should be, right?"
B93.3 says it plays the most Christmas music in Milwaukee, and it will focus on Milwaukee holiday traditions.