414ward: 'The Giannis Effect' & the Bucks brand

Posted at 3:36 PM, Oct 29, 2017
and last updated 2017-10-29 16:36:13-04

Are the Bucks on the verge of developing the next NBA superstar? Can you say Giannis Antetokounmpo?! 

Bucks President Peter Feigin talks about the Giannis effect and what impact that has on the Bucks brand.