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2020 DNC would be 'immense' branding opportunity for Milwaukee

Milwaukee wins 2020 Democratic National Convention
Posted at 3:41 PM, Mar 06, 2019
and last updated 2019-03-06 19:21:42-05

Three cities, including Milwaukee, continue to wait for a decision from the Democratic National Committee on where it will hold its 2020 National Convention.

Organizers behind Milwaukee's bid are hopeful a decision will come this week.

The other two finalist cities are Houston and Miami Beach.

Brian Bennett, president of STIR Advertising & Integrated Messaging, said winning the sweepstakes to host the DNC would give Milwaukee a great opportunity to promote its brand nationally and globally.

"Milwaukee is still a kept secret, we know that," Bennett said. "We've made a lot of progress, but not everybody knows about it. So the opportunity to showcase all we've accomplished here is immense."

He said local businesses could stand to benefit, too.

Bennett said visiting media, from national and even international news outlets, will look to tell stories about Milwaukee and its culture.

"Members of the media will be here; they're going to feature the local lifestyle," Bennett said. "So the sausages, the cheeses, the beers, anything that could be exported out of this market stands to benefit."

He said what happens outside of the convention hall would have a big effect on Milwaukee.

"But what happens in terms of the experience, out on the streets, what happens between speeches in the convention hall, that's what's important to Milwaukee." — Brian Bennett, president of STIR Advertising & Integrated Messaging

"Politics is politics, and what happens on the podium could happen anywhere in the country," Bennett said. "But what happens in terms of the experience, out on the streets, what happens between speeches in the convention hall, that's what's important to Milwaukee."

At Wisconsin Cheese Mart on Third Street, Jack Daily said the business is excited about the potential of the 2020 DNC coming to Milwaukee because of its proximity to Fiserv Forum.

"The foot traffic would just be huge in this area," Daily said.

He added he hopes some of the 50,000 visitors the convention would be expected to draw stop in for some cheese.

"Hopefully they remember their family members or friends telling them to make sure to bring back some cheese from Wisconsin," Daily said.