MILWAUKEE – Whether it’s the new Bucks arena, the explosion of rental housing and restaurants in downtown Milwaukee, or the health of the local job market, business news is everybody’s business. To provide a more comprehensive approach to business reporting in the Milwaukee area, TODAY’S TMJ4 and Milwaukee Business Journal have forged a multimedia partnership that also includes WTMJ Radio.
TODAY’S TMJ4, Milwaukee’s NBC affiliate, which is owned by The E.W. Scripps Company, announced Tuesday that it would be collaborating daily with the popular local business publication to offer audiences the kind of business coverage they might not find anywhere else.
“Both of our news organizations bring something unique to the table, said Joe Poss, vice president and general manager for TODAY’S TMJ4. As we collaborate, we’ll be able to provide viewers with a deeper understanding of the issues that impact our communities, our local businesses and local consumers.”
Milwaukee Business Journal Market President and Publisher Kira Lafond said the partnership will benefit Business Journal readers and TODAY’S TMJ4 viewers.
“The E.W. Scripps Company’s incredible reach and Milwaukee Business Journal’s expertise and focus on business news and events will give current and future leaders unprecedented access to the information, education and connections that will help them build their business, enhance their careers and simplify their professional lives,” she said.
Plans for the content partnership include collaboration on special series that focus on specific aspects of the local business landscape and investigative reports; regular contributions from Milwaukee Business Journal reporters on TODAY’S TMJ4 news, as well as leading the market in breaking business news across all platforms.
Janet Hundley, news director for TODAY’S TMJ4, believes it’s the audience that benefits most from the partnership. “Stories about companies expanding, businesses closing, job opportunities – those are stories that impact everyone, not just the business community. We are thrilled to be able to tell those stories together.”
Media Contact: Joe Poss VP/GM Phone: (414) 967-5458 firstname.lastname@example.org 720 East Capitol Dr. Milwaukee, WI 53212 tmj4.com
Mark Kass, editor-in-chief for the Milwaukee Business Journal, said the partnership will allow the paper to expand the reach of the many exclusive stories it has weekly on its website and in print.
“Our partnership with WTMJ Radio has been an excellent addition to the marketplace and this new plan takes all of us to an even higher level,” he said. “The real winners are all the Business Journal readers and TODAY’S TMJ4 viewers who will have access to much more vital information about southeastern Wisconsin.”
The Milwaukee Business Journal has an existing content partnership with WTMJ Radio on which the publication’s reporters can be heard regularly. The newly formed alliance, with the addition of television, is the only one of its kind in the Milwaukee market.
"This partnership demonstrates the unique power of Scripps in Milwaukee. The opportunity to feature content on radio, TV, digital and print better serves and informs the community," said Tom Langmyer, vice president and general manager of WTMJ and WKTI and vice president of radio news, talk and sports programming for the E.W. Scripps Company.
The Milwaukee Business Journal is an award-winning website and weekly newspaper based in Milwaukee. The paper has won many awards over the past several years for its website and print edition, including six from the Milwaukee Press Club’s 2016 Excellence in Journalism competition. The paper is owned by American City Business Journals based in Charlotte, North Carolina.