If you're in the Arby's of the Month Club, you've made it: Others want in, but it's sold out.
The monthly subscription box is filled with branded items such as a hat and scarf with the Arby's logo. It doesn't contain food. And somehow, the restaurant chain got lots of people to be interested and make the purchase.
Basically, fans are getting merch they didn't even know they wanted.
The cost for the subscription box service is $25 for six months.