Have you ever made a breakfast cereal mash-up by mixing together your favorite flavors in one bowl? If so, then you are going to love Kellogg’s latest release. The food brand’s “All Together” product brings together six iconic breakfast cereals in one package — and it’s all for an awesome cause.
The cereal box (which includes mini boxes of Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini Wheats, Raisin Bran and Rice Krispies) is a way for Kellogg’s to celebrate Spirit Day, an annual LGBTQ awareness day that takes place on the third Thursday in October.
Spirit Day was initially founded by Brittany McMillan as a way to commemorate teens who died by suicide as a result of bullying, and McMillan’s dedication to making the world a safer place for LBGTQ teens soon caught GLAAD‘s eye.
The organization helped to champion Spirit Day and make it a nationwide event, and now, even companies as large as Kellogg’s are taking part in the anti-bullying mission.
The message behind the “All Together” cereal box is one of inclusion, diversity and acceptance. As part of Kellogg’s dedication to this inclusive message, the company donated $50,000 to GLAAD to help the organization fund its anti-bullying efforts.
“At Kellogg, we are firmly committed to equity and inclusion in the workplace, marketplace and in the communities where we work and live,” Kellogg’s VP and chief diversity officer, Priscilla Koranteng said in a statement.
“We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”
Recent statisticsshow that 74% of LGBTQ students have reported being verbally bullied due to their sexual orientation, and nearly 50% of LGBTQ teens have endured cyber-bullying.
The harmful effects of bullying can take both a physical and mental toll on these children, with bullied students being more likely to suffer from depression, poor school performance, anxiety, sleep issues, headaches and stomachaches.
To purchase Kellogg’s “All Together” cereal, visitKellogg’s store online. For $19.99 (with free shipping), you will receive the “All Together” package containing six individual boxes of Kellogg’s most beloved cereals, including Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini Wheats, Raisin Bran and Rice Krispies.
Mix and match or enjoy individually!
This limited-edition “All Together” package won’t be around for long, so don’t miss out on the chance to enjoy your favorite cereals and stand up to bullying at the same time.
To learn more about Spirit Day and how you can help keep LGBT teens safe, visit GLAAD’s website.
This story originally appeared on Simplemost. Checkout Simplemost for additional stories.