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Giant 60-foot inflatable unicorn to float in Summerfest lagoon Friday

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Posted at 11:21 AM, Jul 05, 2019

MILWAUKEE — The fun continues at Summerfest 2019. Festival sponsor Pepsi is celebrating another successful ‘Big Gig'’ with a 60-foot inflatable unicorn floating in the Summerfest lagoon today, as part of their #Summergram campaign.

In collaboration with Pepsi and Instagram, the hashtag #Summergram features hundreds of summer-themed filters, intended to allow influences of all kinds to take their content to the next level.

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Looking to participate in the fun? Scan a QR code on the over-sized Pepsi bottles located on the Summerfest grounds, which will unlock filters for Instagram stories. Many of the filters are festival exclusive, available on the grounds only.

The unicorn will be floating in the Summerfest Lagoon at Henry Maier Festival Park, Friday July 5 only.

Looking for more summer fun? Check out our complete festival guide at