The world's top competitive eaters gathered at the Wisconsin State Fair Saturday for the first-ever Cheese Curd-Eating Championship.
Major League Eating announced it as a new addition to its annual slate.
Contestants had six minutes to eat as much cheese curds as possible
World champion Joey Chestnut participated – but fell short of beating the record.
Darron Breeden set the world record -- eating 5 pounds, 2 ounces of cheese curds in six minutes.