Sailor Jerry Spiced Rum and Harley-Davison have joined together on a multi-year partnership leading up to Harley-Davidson's 115th anniversary in 2018.
The two brands kicked off their partnership with a series of customized motorcycles by artists around the country. The motorcycles will be unveiled on May 2 at the Harley-Davidson Museum in Milwaukee.
"Between our shared American roots, values and traditions, collaborating with Harley-Davidson is an exciting and natural fit," said Sailor Jerry Spiced Rum Senior Brand Manager Josh Hayes. "Harley-Davidson shares Sailor Jerry's genuine Americana values for freedom and living outside the lines. With Harley-Davidson, we look forward to a long partnership that celebrates our shared brand beliefs."
The companies figure to bring their venture to life in bars, restaurants, Harley-Davidson dealerships, and joint celebrations around the country.
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