Expect a much different look at one of the most popular Summerfest stages next year.
The Milwaukee World Festival announced the renewal of a longstanding partnership with MillerCoors Monday, along with plans to redesign the Miller Lite Oasis stage and area at Henry Maier Festival Park.
According to a news release, the stage will have a new facade, "a new Miller Lite Brew House bar, video screen upgrades, new bar areas, expanded hospitality areas and a reconfigured marketplace and Summerfest retail store."
The additions will include an elevated viewing deck within the stage area featuring a first floor bar.
Festival officials say the new stage will take design elements from the historic Miller Brewery and Miller Valley.
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The renovations are expected to be completed in time for the 2017 festival season, which will also mark Summerfest's 50th anniversary.
