MILWAUKEE -- Bucks' forward, Giannis Antetokounmpo, has announced a partnership with a company called "The Creative Life," or TCL for short.
TCL is one of the world's best-selling consumer electronic brands. It is also the fastest growing TV brand in North America.
“As the fastest-growing television brand in the US that prides itself on high quality TVs offering powerful performance and endless entertainment, TCL is excited to work with one of the most powerful and entertaining young stars in the league,” said Chris Larson, Senior Vice President, TCL, said in a statement.
Antetokounmpo will serve as a brand ambassador for TCL in North America, and will also be featured in the national television advertising campaign called "Powerful Performance." He will join a multitude of professional athletes from around the world such as soccer star Neymar Jr., and football stars Jarvis Landry and Melvin Gordon.
“I’m excited to partner with an innovative company like TCL,” said Antetokounmpo in a statement. “I’ve been incredibly impressed with the performance of their TVs – especially the new 6-Series that I have at home – and am glad that my fans are able to enjoy an experience this great when watching us play or streaming their favorite show, without needing to play in the NBA to be able to afford it.”