Jeff Kiernan

Senior Director of Local Content,

Phone: 414-967-5319

What is your job?
As Senior Director of Local Content, I have the privilege of leading our news team and making sure that our audience is getting quality, relevant journalism on any TMJ4 platform they happen to be using.

When did you start working here?
I'm on my second tour at TMJ4 News. I worked for the station the first time from 1988-2003 and came back in 2018. Full circle moment!

Where else have you worked?
My time away from TMJ4 was spent with CBS Owned & Operated Stations, including four years as news director at WCCO-TV in Minneapolis, two years at WBZ-TV & WSBK-TV in Boston and, most recently, nine years as vice president and news director at WBBM-TV in Chicago.

Where did you go to college?
I am a proud graduate of Marquette University in Milwaukee.

Where did you grow up?
Munster, Indiana - on the Indiana/Illinois border outside of Chicago.

What are some of the biggest news stories you have covered or led coverage of?
In Milwaukee on the first tour; Jeffrey Dahmer, Midwest Express plane crash, Cryptosporidium water crisis, Green Bay Packers in Super Bowl XXXI & XXXII. In Minneapolis; the I-94 bridge collapse. In Boston, the Boston Red Sox World Series Championship, the New England Patriots perfect season, the Boston Celtics Championship. In Chicago, the Chicago Blackhawks Stanley Cup Championship - twice! Illinois Governor Rod Blagojevich's corruption scandal and sentence to prison, Chicago Police killing of Laquan McDonald and civil unrest, Chicago Cubs World Series Championship - finally! In Milwaukee on the second tour; Coronavirus pandemic, local racial and social unrest, Democratic National Convention 2020.

What is your philosophy on news?
My news philosophy is fairly simple. Seek the truth. Cast a wide net for stories. Hold the powerful accountable. Give a voice to the voiceless. Make your community better through good journalism.

What do you love about living here?
Milwaukee is home for me. I grew up in Indiana but Milwaukee was my training ground for journalism. After being away for a few years, I'm so impressed by the way Milwaukee has grown and evolved. There's a new pride and confidence here. That doesn't mean we are without our challenges but I love being back here and working alongside dedicated colleagues who I learn from every day and telling the stories of this incredible city.

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