Miller Lite takes taste test to Bud Light's hometown
1:57 PM, Nov 1, 2017
2:51 PM, Nov 1, 2017
ST. LOUIS – The results are in and MillerCoors is claiming that home field advantage does not matter to beer drinkers in St. Louis.
For the past six months, Miller Lite conducted a "Know Your Beer" promotional campaign across the country -- inviting some 350,000 legal-drinking-age adults to take a blind taste test between Miller Lite and Bud Light, the top-selling beers in the country.
Miller Lite decided to raise the stakes and go to Bud Light's birthplace, St. Louis, to find out which beer people would chose in a promotional blind taste.
According to their survey, 76 percent of roughly 360 taste testers in Bud’s hometown chose Miller Lite over Bud Light.
Miller Lite released this video of how the people of St. Louis reacted in the survey:
Miller Lite says the rest of the country responded similarly to St. Louis. In their nationwide survey, 72 percent of participants chose Miller Lite over Bud Light.
Anheuser-Busch, the parent company of Bud Light, isn't buying it and responded to Miller Lite's survey results with a Youtube video mocking the survey.
Miller Lite launched their “Know Your Beer” program nationwide in May 2017 to "encourage beer drinkers to learn more about how to evaluate beer to determine their preferences through an unbranded promotional taste challenge." Miller Lite says participants evaluated the beer on color, aroma and taste.
Miller Lite plans to continue its “Know Your Beer” challenges across the country through the end of November.