In honor of the new location, Chick-fil-A will host its "First 100" grand opening challenge. In this challenge, the first 100 adult customers to enter the new location will win a year of free Chick-fil-A meals.
The contest officially begins 24 hours before the restaurant's grand opening. Participants will meet in the restaurant's parking lot and are encouraged to bring their tents, chairs and portable devices while they wait in line and to dress for the weather. The community event is open to area residents in specific zip codes surrounding the restaurant. A list of eligible zip codes is available here.
Chick-fil-A's other Wisconsin restaurants are located in: Brookfield, Greendale, Madison, Mt. Pleasant, and Oak Creek.